360 interactive video

 


           Linear vs Interactive Video


Traditionally, the linear video has only one path for users to follow. Viewers can only play, pause, forward or rewind the video.

Interactive video is a new form of media enables the participants to interact with the video content through the choices they make. The user intervenes and manages the flow of the video.

It is important to keep viewers actively engaged with you and the content, for increasing the message’s success. Every time it is better doing as opposed to hearing, reading or observing to retain more information about the message. These “doing” experiencing activities can be defined as interaction.



In Interactive videos, users interact in two ways that are audience-content interaction and audience-content creator interaction. The crucial one, audience-content interaction, takes place when the user meets materials directly. This video type allows users to click any area on video, get information, download document, open a source, reply a question and more beyond play, pause, forward, rewind, repeat.
At the same time, the audience interact with also content creator by feedbacks, form inputs, questions and more on video. It takes place between user and creator by detailed analytics reporting. Every time users click anywhere on the video, creators get meaningful insights about the viewers.




360° Interactive Video

360° video is a video recording type of a view in all directions is recorded at the same time that is taken for using a multi-directional camera or cameras.

It provides being a part of the place or event by living one-on-one in all aspects of 360° video. With the help of direction keys, mouse or head movements, you can navigate freely within the video.

The new trend of technology is 360° interactive virtual reality videos, having an immersive, unique perspective, offering a memorable and interactive user experience.


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